There are two types of SEO
techniques.
- On Page Optimization
- Off page optimization
On Page Optimization
In
on-Page optimization Technique we do analysis of our website and
optimize it according to search engine. It will help to your rank higher.
There are
several on-page factors that affect search engine ranking. These factors
include:
- Page Title
- Meta Descriptions
- Meta Tags
- Alt Tags
- URL Structure
- Body Tags (H1, H2, H3, H4, etc.)
- Keyword Density
- Image Optimization
- Internal Linking
- Web Page Content Optimization
- Page Loading Time
Off Page
Optimization
Off Page optimization technique is
used to create back links to your website. Some people use this technique for
their brand or website promotion.
So, we can say that Off Page SEO refers to the techniques
that can be used to improve the position of a web site in the search engine results
page (SERPs).
Off Page technique includes:
- Search Engine Submission- Submit your website on Search Engine Submission Website like Google, Yahoo, Bing etc.
- Social Bookmarking- Social Bookmarking is another way to create backlinks for your website. Publish your website on High PR site list.
- Article posting- Write article for your business or services and publish it on article sites but make sure article content should be unique and effective.
- Blog posting- Create Blog on different blog sites and publish unique content on that sites. This will help to promote your brand or Website.
- PDF/PPT Sharing- Share Document on PDF or PPT Sharing Site. Various PDF Submission Sites available on Internet use these sites and share document.
- Forum Posting- In forum posting site you have to give answer of others question. You can also use your website where required but don't spam your website.
- PPC Ad Campaign- When none of the technique work to rank your keyword then in this case you can use PPC Paid Campaign but you have to pay for this technique.
- Press Release Promotion- Press Release is another way to promote your business. We use this when we have any new releasing or updated news regarding our business. We write our updated news and publish it on Press Release Website.
- Directory Submission- Most of the person think that Directory Submission is dead nut it is not true. There are various high PR Sites available and you can use these sites for Directory Submission.
- Classifieds- In classifieds we post ad on classified sites. In this way most of the person will aware about our business and contact to you for services.
- Cross-Linking- In Cross-Linking we link one page to another internal page. In this way we can promote our internal page of website.
- Photo Sharing- Share photo related to your business on photo sharing sites like Picasa, Photo Bucket, Flickr, Picli and many more.
- Video Promotions- As you share content on sites, create videos related to your business and share these videos.
- Business Listing- In business listing Sites add your business and their services. These Business Listing Sites are good for your business promotion.
