Types of SEO

 

In the age of Internet Marketing let us see how many types of SEOs are used. There are three different types of SEO:

1. White Hat SEO
2. Black Hat SEO
   

White Hat SEO: White hat SEO utilizes methods and techniques to improve the website ranking on search engine result page (mainly Google). These methods and techniques are:

1.       High quality content development
2.       Website HTML optimization and restructuring
3.       Link acquisition campaigns supported by high quality content 
4.       Manual research and outreach.

Black Hat SEO: Black Hat SEO techniques and methods are in direct conflict with search engine guidelines. This technique exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Some SEO techniques are:

1. link spam
2. keyword stuffing 
3. cloaking
4. hidden text
5. hidden links

 

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Basic Search Engine Optimization (SEO)

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO Technique:-

1. On-Page Optimization
2. Off-Page Optimization

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